Perth & Kinross is very much dependent on the agricultural (particularly soft fruit and salmon farming), tourism and whisky industries.
Whisky is particularly big business with many distilleries in the area including Glenturret, Scotland’s oldest malt whisky distillery.
Perthshire's economy and workforce, in common with so many rural areas, relies increasingly on new technology and internet-based businesses. Today new industries such as digital media and biotechnology sit comfortably alongside the traditional industries.
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